Like, “Turn right at the Burger King.”
Which sounds like a cool idea, and probably is in 99% of the cases. I can see wanting to limit the types of companies used as land marks (Burger King is obvious; Smith and Jones Legal Offices on the 14th Floor, probably not), and there’s a danger of companies going out of business. But that sounds like a refinement.
Plus, I now understand better the Maps Contributor questions about “Is this business plainly visible from the street?”
Google Maps uses landmarks to provide natural-sounding directions
Google Maps now uses local landmarks to give you more human-like directions.
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