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How TV is watched today

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Networks are still overly focused on live or same-day ratings. But that's increasingly becoming obsolete, as looking at DVR usage, Video on Demand, and various online streaming numbers means that overall viewership of a given show may be double what those live/same-day numbers.

What I've found interesting is that, at the same time these viewing habits are changing, various networks are focusing attention on live audiences, often through various Twitter campaigns and "live" on-line polls and votes.  That seems — counterproductive against current trends.

Personally, we watch almost nothing (save important events, of the election and sports variety) live; almost everything is done via DVR, with occasional streaming when something didn't get set up to record.

Charts: How we watch TV now
LOS ANGELES—Americans are watching more television than ever. They’re just doing it on their own schedule. That was the big takeaway as research gurus from CBS, FX, Fox, and Showtime spoke to reporters at the Television Critics Association’s summer press tour about the evolving television landscape, and how audiences actually watch TV now. “We’re in a…


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